Identity & logo redesign
A mark that carries
the weight of the work.
Harbor View competes for six-figure engagements against firms many times its size. A CFO forms an impression of the firm before reading a single line, and the mark is what carries that impression. Here is identity work we have done for other brands, and exactly how you will choose yours.
Identity work
Each card shows a finished mark in the context it actually lives in.
Identity applied
A mark is only finished once it survives contact with real things. These are the apparel standards from the Clearview Group identity, four designs carried across shirt colors, lifestyle mockups, and the extended range.
You will see it in your own navigation before you decide.
Marks usually get approved as flat files on a slide, then look wrong the moment they are small, on a dark header, sitting next to a phone number. We do it the other way around. We build a private page with the real candidates wired into a live header, you click through them, and you choose the one that holds up at the size it will actually be used.
We present directions
A small number of genuinely different routes, not twenty variations of one idea.
You judge them in place
On your own private page, live in a real header, at the size clients will see.
We build out the winner
Full lockups, colorways, favicon, social, and the files your team can actually use.
Ready to see your options?
We will put your candidates on a page like the one above, in your own navigation, and you choose from there.
Book a 20-minute plan review